Column: Stereotypes and labels are lazy, wrongIn response to Karen Kirk’s Aug. 5, 2020 identically titled op-ed.Aug 6, 2020Aug 6, 2020
The Shifting Definition of ‘Reputation’Working at an agency primarily serving the needs of the higher education industry, I hear the word “reputation” quite a bit. In this…Jul 21, 2020Jul 21, 2020
It’s All MarketingIn the old days (two or three months ago), the admissions funnel included a diverse mix of tactics to woo and attract the next class of…Jun 17, 2020Jun 17, 2020
A New Day in Higher Ed AdmissionsAt its 2019 national conference in Louisville, the members of the National Association of College Admissions Counselors (NACAC) voted to…Mar 3, 2020Mar 3, 2020
School choice and TargetToday, my very first television appearance aired. I was a member of a panel on a show called Face the State, which airs in Columbus, Ohio…Feb 10, 2020Feb 10, 2020
DEI Should be a Cabinet Level PositionThere is no shortage of cringe-worthy headlines from campus incidents across the country that have to do with race. Take these three…Feb 6, 2020Feb 6, 2020
Are Campus Bookstores Exempt From Brand Standards?In the five (or so) years since I joined a branding and marketing agency that works with hundreds of colleges and universities across the…Jan 24, 2020Jan 24, 2020
Summer’s over but the pool is still crowdedRecruitment efforts for the 2020–2021 school year are already well under way, but the path to success looks quite different than it used…Oct 11, 2019Oct 11, 2019
State legislation vs. higher ed recruitmentYesterday, the Alabama legislature passed a bill that effectively bans abortion in the state (it includes an exception for cases when the…May 15, 2019May 15, 2019
Three things I learned at Social Media Marketing World 2019I know this is late. Social Media Marketing World 2019 was a full three weeks ago and I’m just now getting around to writing about some of…Apr 10, 2019Apr 10, 2019
