Kevin TylerColumn: Stereotypes and labels are lazy, wrongIn response to Karen Kirk’s Aug. 5, 2020 identically titled op-ed.3 min read·Aug 6, 2020----
Kevin TylerThe Shifting Definition of ‘Reputation’Working at an agency primarily serving the needs of the higher education industry, I hear the word “reputation” quite a bit. In this…3 min read·Jul 21, 2020----
Kevin TylerIt’s All MarketingIn the old days (two or three months ago), the admissions funnel included a diverse mix of tactics to woo and attract the next class of…3 min read·Jun 17, 2020----
Kevin TylerA New Day in Higher Ed AdmissionsAt its 2019 national conference in Louisville, the members of the National Association of College Admissions Counselors (NACAC) voted to…5 min read·Mar 3, 2020----
Kevin TylerSchool choice and TargetToday, my very first television appearance aired. I was a member of a panel on a show called Face the State, which airs in Columbus, Ohio…3 min read·Feb 10, 2020----
Kevin TylerDEI Should be a Cabinet Level PositionThere is no shortage of cringe-worthy headlines from campus incidents across the country that have to do with race. Take these three…4 min read·Feb 6, 2020----
Kevin TylerAre Campus Bookstores Exempt From Brand Standards?In the five (or so) years since I joined a branding and marketing agency that works with hundreds of colleges and universities across the…3 min read·Jan 24, 2020----
Kevin TylerSummer’s over but the pool is still crowdedRecruitment efforts for the 2020–2021 school year are already well under way, but the path to success looks quite different than it used…3 min read·Oct 11, 2019----
Kevin TylerState legislation vs. higher ed recruitmentYesterday, the Alabama legislature passed a bill that effectively bans abortion in the state (it includes an exception for cases when the…3 min read·May 15, 2019----
Kevin TylerThree things I learned at Social Media Marketing World 2019I know this is late. Social Media Marketing World 2019 was a full three weeks ago and I’m just now getting around to writing about some of…3 min read·Apr 10, 2019----